China’s portable modular wooden flooring industry competes fiercely with European and U.S. brands, offering a compelling mix of quality, affordability, and customization.
Head-to-Head Comparison:
Factor Chinese Brands European Brands U.S. Brands
Price
30–
50/sqm
70–
100/sqm
60–
90/sqm
Lead Time 4–6 weeks 8–12 weeks 6–10 weeks
Customization High (logos, colors, thicknesses) Moderate Moderate
Warranty 5–10 years 3–5 years 5–8 years
Chinese vendors excel in rapid production and flexibility, while European brands emphasize heritage and premium aesthetics. However, advancements in Chinese R&D are closing the quality gap. For example, a German distributor now sources 30% of its inventory from China after independent testing confirmed comparable performance.
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